• A range of delicious Schoc chocolates

Chocolate Behaviour

If you absolutely need excuses to vindicate your chocolate behaviour, then some of the information below could help.

We at Chocolate Therapy believe in health with chocolate in our lives because:

  • Chocolate is part of life, a big and celebrated part of life
  • To deny this is to miss out on one of the pleasures of being alive.

Why do we love chocolate so much?

  • because it contains Phenylethylamine (PEA) which is a chemical found in the brain
  • this is the stuff that makes us feel really, really great
  • for example, when you fall in love or win some money, your PEA rises. 
  • conversely, if your life takes a down turn or you fall out of love, your PEA lowers and you don't feel as good
  • most foods contain PEA but beautiful, luscious, sensuous chocolate is just loaded with it
  • we raise our PEA levels when we are feeling low by eating chocolate
  • this high doesn't last long, so we may want another blast of PEA raising and then, perhaps another and another……

Why women?

In surveys it has been shown that women need chocolate more than men (*1). This may be true, but from chocology or Chocolate Therapy experience it is perhaps that women aren't afraid to own up to it.

Men sometimes seem a little coy in saying they love chocolate. In the Chocolate Therapy practice we do have a slightly higher percentage of females, but we are sure this has nothing to do with chocolate but therapy in general.

"Chocolate is history" proffers Louis E Grivetti, professor in the department of nutrition at UC Davis. According to Grivetti throughout the centuries chocolate has been hailed to...(*2)

  • Improve anaemia
  • Awaken the appetite
  • Strengthen the brain
  • Increase breast milk production
  • Alleviate tuberculosis and gout
  • Cure kidney stones
  • Improve longevity
  • Enhance digestion
  • Invigorate kidney function
  • Improve elimination
  • Increase sexual appetite and virility
  • Stimulate nervous system of feeble patients
  • Calm, sooth and sedate over- stimulated patients
  • Add or restore flesh or weight gain to emaciated patients